One of the tricky areas of photography is Corporate Photography because majority people think it’s just about posing someone in front of a camera but there’s more to it because it can be boring looking at an image that’s not engaging. That’s why the photographer needs to understand their subjects before taking images. Some people it’s hard for them to face a camera and others it’s very easy. This is what distinguishes a Professional Photographer from an Amateur. Do you know that some people fail to smile when asked to smile? Unless you crack a joke then boom you can get that smile. So first learn the moods of your subject and ask those who know them what makes them laugh or happy the you are good to go.